In the ever-evolving landscape of marketing, the rise of social media and location-based services has revolutionized how businesses engage with customers. Foursquare stands out as a powerful platform for small and medium-sized businesses (SMBs) looking to enhance their online presence and foster customer loyalty. This guide will explore the benefits of Foursquare, how to create […]

Companies that depend on digital services must reduce downtime to sustain customer confidence and smooth operations. Even slight variations in uptime can result in significant service interruptions over time. Knowing what 99% uptime represents and how higher uptime levels affect reliability enables businesses to make strategic choices about infrastructure, redundancy, and failover solutions. What is […]

While many people have dreams of starting their own business, not everyone has the cash or investors to get a start up off the ground. For those who truly have the entrepreneurial spirit driving them like fire shut up in their bones, waiting for that funding is not an option. For those who have the […]

It’s a given – the number of people downloading mobile apps is increasing substantially.  A 2011 study by the Pew Research Center found that 50% of adult mobile phone users have at least one app to their smartphone, double the 2009 numbers. Business owners who are taking advantage of this new world of mobile marketing […]

Cloud storage has become an integral way for defining and managing our digital lives. More and more we are juggling multiple devices whether a laptop or desktop at work, a smartphone on the subway, or a tablet at home. This all means that we’ve come to rely on the ability to post our content into […]

Pros and cons of different types of e-commerce solutions When you decide to have an e-shop, one of the most important things you should consider is the platform you’ll use for it. Online shopping activities need to be managed correctly and efficiently, and after you choose an e-commerce solution, you most likely won’t change it […]

In the good old days, before cyber-security became a real problem on the scale we’ve seen recently, having the anonymity of a small business was an advantage. Cyber-criminals had bigger fish to fry so to speak. And we’ve seen the results. 2014 was a brutal year no matter how you look at it; big name […]

If you’ve ever tried a startup or are currently running one then you know the challenges and difficulties of obtaining funding. Getting a business loan can be challenging without collateral, or unless you’ve been in business for at least a year. Venture capital is very competitive as well, requiring extensive vetting. If funded, you also […]