Increase Facebook Followers
Many people don’t see Facebook as a valuable platform. However, it has been a leading social network for a really long time. Actually, it has more than 3 billion active users from all around the world.
It can be a perfect tool for promoting your brand and getting more sales. The question is – “How do you succeed here?” The competition is high and you need a strong strategy to stand out.
We want to give you some tips on how to increase Facebook followers and get more engagement. So, keep reading!
Use Professional Mode
The first thing you should do with your page is switch it to “Professional Mode”. This will give you the possibility to expand your reach without creating a separate account.
First of all, it allows anyone on the platform to see your public updates. So, you’ll have no limit to the followers. Also, you can set up a payout account and get more monetization opportunities.
You’ll get a professional dashboard to track performance and optimize content. Plus, you will see detailed analytics about your followers, including
- Demographics;
- Engagement trends;
- Content performance.
How do you switch to this mode? It’s actually super simple.
Just go to your page and tap on the three-dot menu next to your profile picture. Select the “Turn on professional mode” section at the bottom.
You can read more about this option and customize the settings to your needs.
Optimize Your Profile
The next step to increase Facebook followers is profile optimization. Your page is the first impression people will have about your brand. Make sure it’s complete and visually pleasing.
First, you need to establish your identity.
Pick a name that clearly describes the purpose of your business. Then decide on a category that will help users understand what you’re doing.
You need to choose a profile picture. It should be high-quality and unique for people to recognize you. Consider using a logo or any other image that will represent your essence.
Another important part is the cover photo. It has to reflect your niche and branding. You can change it from time to time to showcase something new.
Also, you have to fill in the “Bio” section. It doesn’t have to be long. Just make sure to describe what your business offers briefly.
Next, you have to add extra information and contact details.
Include a link to your WhatsApp account and an action button. It will allow users to contact you easily or book with you. Also, don’t forget about a site link if you have one.
Some other details to display are
- Location;
- Business hours;
- Phone number.
Finally, introduce your profile to a wider public by inviting your friends to like and interact. Also, we recommend you write and pin a welcome post to highlight the specialty of your brand.
Authentic Content and Consistent Posting
The next thing that can help you gain supporters on any platform is content. Authenticity is key here. It doesn’t only attract new followers, but it also helps you retain them.
Your content should align with the specifics of your niche. Some industries rely more on entertaining materials and others on educational and serious posts.
Keep in mind that it should offer some value to your audience. For example, you can share tips or how-to guides. Also, consider posting some BTS footage and share your experience to build an emotional connection.
Make sure to add quality images and videos. Also, you can use interactive elements, like polls and challenges. Plus, you can choose a feeling or activities to represent what you’re doing.
It’s really important to maintain consistency in your posting. To do that you can
- Form a content calendar;
- Prepare multiple posts in one sitting;
- Use in-built scheduling tools.
Also, you can use various social media tools for small businesses for that purpose.
Find Optimal Posting Times
Posting at the right time can help you increase the number of your Facebook followers as well. Use Facebook Insights or extra tools to analyze when your followers are online. Identify peak activity times to find patterns in engagement metrics, like
- Likes;
- Shares;
- Comments, etc.
Try experimenting with posting at different times of the day. Compare the performance to determine which time slots work best.
Also, it’s important to consider time zones if you’re working with a global public. Post at the time when they’re most active.
You can try using scheduling tools like Meta Business Suite or third-party platforms. They’ll automate posts at optimal times. As we’ve noted above consistency is very important.
Implement Facebook Ads
Paid advertising is another method to increase Facebook followers. The main features of Facebook Ads are
- Custom audience tartgeting;
- Boosting for your most engaging content;
- Lookalike audiences;
- Video and carousel ads.
How do you create a campaign?
Go to the drop-down menu and pick the “Create Ads” field. First, choose from the goals you can achieve from your promotion.
Next, define the setting for the audience. You can choose the preferred gender and age. Also, pick a location that your business is aiming for.
You can go to the Ads Manager to access advanced targeting. It includes
- Education;
- Income;
- Life events;
- Interests;
- Digital Activities;
- Device, and much more.
Then, decide on an ad creative you want to use. You can use an existing post or design a new one.
Decide on the button label you will use.
The last thing to do is set a budget and duration for your campaign. You can run it continuously or for a specific period. Pick your preferred currency and daily spending and you’ll see the estimated results you can get.
Use Reels
Social media users love short video content. So, we recommend using the Reels feature for higher visibility. These posts usually receive more reach and they have viral potential.
The steps are really simple.
Go to your account and choose the “Create a Reel” section. Record a video or upload the one you already have.
It should be between 15-90 seconds, so trim if it’s longer. Then, write an interesting description, and don’t miss out on trending hashtags.
Your next step is to decide who will see the Reel. Pick a public option and enable remixing to maximize your reach.
Finally, you can tag people and boost the clip after publishing it.
Interact with Groups
Groups are another useful functionality that can help you network and increase Facebook followers.
You can start by joining Groups directly connected to your niche. Make sure their members are active and regularly interact.
Then, establish yourself as a valuable and helpful part of the community. Yet, avoid excessive self-promotion. Many groups even have strict rules against direct advertisements. You can do it differently by
- Participating in “self-promo days”;
- Linking to a helpful post;
- Offering free resources that lead to your page.
Also, you can create your own group to have more control over engagement and discussions.
Try to build a community around a common interest related to your niche. Offer exclusive content or some valuable insight to encourage users to follow your profile.
Consider Facebook Lives
The last strategy we want to suggest is using Lives functionality. You can interact with people directly through these streams and answer the questions. Also, live videos typically receive more attention than pre-recorded ones.
Your account has to be 60+ days old and you need more than 100 followers to host these sessions. You might go live right away or create an event.
Try to plan your topic in advance and pick a theme your audience will find interesting. Also, we recommend to announce your sessions through posts and stories. Plus, save the recording to your posts for those who missed it.
Conclusion
Facebook is a perfect platform for promoting your brand. You need a strong follower base to appear more credible and trustworthy. So, increasing Facebook followers requires a combination of strategic planning and active community interactions.
You have to adjust your profile and make it more appealing. Provide valuable content and use various in-built functions to promote it. Participate in groups and be active to extend your reach.
Hope that you found something helpful! Experiment with the strategies we highlighted and you’ll see a boost in your following.
